Niche IT! 2010

Attention Entrepreneurs, Small Business Owners, and Service Professionals!

Do you struggle with marketing the wrong message to the wrong crowd?

Are you confused about who the most likely candidate is to purchase your product or service?

Are you losing sales because no one recognizes your mastery?

The tough, but essential message is that:

•  you can't NOT define your Niche/market and expect to have a successful business…
•  if you can't define your market, it probably doesn't exist…
•  without a market, your business has no reason to exist…
•  and by definition, then, it cannot be a business.

In that pondering, I felt prompted to revitalize a workbook I created in 2003... 

and

In that revitalization, I decided to put it out there as a digitial product while I wait for the actual book to be published. 

So... here's the deal! 

I know that a lot of you do acertain amount of your networking at the local Starbucks. Now, I don't want to steal their thunder, but I am asking you to skip your $4.00 latte' just one morning and - for the price of that latte' grab yourself a pre-press copy of  Niche IT! 2010

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What do you get for that $4.00? 

A 75-page workbook designed to strategically walking you through

• clearly stating who your target niche is, and
• specifically naming the problem people in your niche have that you will solve.

Not only will you learn the process, but if you are self-directed, doing the work will:

• give you the key to clearly describing your niche so explicitly that they readily recognize themselves.
• specifically name the problem they’re having, they won't wonder if you can help them or not - they will know you can.

The magic in this process is that probably 95% of your marketing is done right here...

• with your being able to tell people you understand their problem and
• saying it in such a way that they get that you do, and